Motorsport is expensive,  a few have rich relatives and some have to work for it. Getting sponsors is not easy, it requires hard work, lots of thought and professional material. So how do I start? I have an online course that describes detailed steps on how to get sponsors. Focusing on value creation and on the […]

  Racing is an expensive sport and with more money, you can get better equipment, a better team, and a better car. So how do I get sponsors? The times where a sticker on the car was enough is gone. You have to think about value. What value are you creating? Are you selling products? […]